Promotional Products are any items imprinted with a logo or message. From pens to t-shirts, caps and fleece jackets and more, promotional products drive your message home and leave a lasting impression.

Long after a potential customer meets you and months after the annual meeting or the employee motivation program, people will remember your company and the event whenever they use or see the item they received. A 2003 industry survey found that 95% of business executives have in their offices at least one promotional product with another business' logo on it.

That's a lot of staying power and it's one reason that promotional products are increasingly used by businesses. In 2003, sales in the promotional products industry grew to $15.1 billion from 13 billion in 1998 (source: The Counselor®, 2003 State of the Industry report). Compare that to the $6 billion spent on Internet advertising (source: TNS Media Intelligence/CMR). The big advantage promotional products have over other media is that they have a use in addition to promotion. The recipient usually keeps them, and the advertisers gets repeat exposure.

Promotional products are used mostly as business gifts. The 2002-03 State of the Industry Survey, conducted by The Counselor magazine, the news magazine for promotional marketing and specialty advertising management, found that business gifts were the Number 1 use of promotional products.

Here's a list of the top uses: