BARONdirect® recognizes the importance of maintaining your privacy. We value your privacy and appreciate your trust in us.
All data is processed and stored in Oakland, California.
The information that we collect from you helps us to continually personalize and improve upon your BARONdirect® experience. You have the option not to provide certain information, however, withholding information may prevent you from being able to take full advantage of some of our unique web site features.
When you visit our site, we collect some data about you including your IP address. Your IP address is used for BARONdirect® internal use only and helps us diagnose problems with our server and administer our web site. We also automatically track certain information about your activities on our web site. We use this information to do internal research on your interests and to help us better understand and serve you. This information may include click stream data and what browser you are using.
We also store certain types of information when you interact with us on our web site. For example, we use "cookies" and can obtain certain information from your web browser. By transferring these alphanumeric identifiers or “cookies” that your browser creates at our request in an approved and standardized place on your computer, BARONdirect® assigns you a unique customer code and records information about your activity on our site. When you visit or return to our site, we read the cookie to identify you as one of our customers and help you recall orders or preferences you have selected. The cookie also enables us to recall your past activities, post your account data, and tailor site elements and special offers to you. The cookie does not retain your billing information, nor does it save any of your confidential information in an explicit fashion.
We use search engine companies such as Google and Yahoo to serve ads on our behalf. These companies may use an action tag, also known as a Web Beacon or a 1 pixel .gif file to track your response to their advertisement and to measure the effectiveness of their advertising or to award incentives or points to their members who respond to their advertisements. By using these Action Tags BARONdirect® does not gain access to any of your information collected by these advertisers nor does it share any of your personal information such as your name, telephone number or address with these companies unless the advertiser or BARONdirect® otherwise notifies you.
Use of Information:
To carry out certain business functions, such as order fulfillment or e-mail delivery, we sometimes hire other companies to perform these functions on our behalf. These companies have access to the information needed to perform their functions, but are required to keep it secure and confidential and not use it for any other purpose than completing their contractual requirements to BARONdirect®.
Any billing information you submit is used in billing for the specific transaction in which the information was submitted unless otherwise disclosed. Billing information is stored for a time on our secure servers to allow the processing of refunds or to respond to customer inquiries.
When you sign up for an account or volunteer information to BARONdirect® we require your name and e-mail address. Your e-mail address allows us to contact you with confirmation of your account opening, order confirmations and updates and with your permission, for internal marketing purposes. When placing an order or responding to a BARONdirect® survey BARONdirect® may also request your shipping address, telephone number, or other demographic information. This information may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. With your permission, it may also be used by our marketing partners to bring you offers of interest.
BARONdirect® may use aggregate, non-personally identifying information for purposes that we deem necessary. For instance, we will use this non-identifying and aggregate information to better design our web site and to share with advertisers for marketing and promotional purposes. However, in these instances we do not disclose anything that could be used to identify you. We do not use or share the personally identifiable information provided to us online in ways unrelated to the ones described herein without providing you an opportunity to opt-out of such operations.
It is possible that in the future BARONdirect® or its assets may be acquired by another company. It is also possible that BARONdirect® may partner with or purchase another company to continue to do business as a combined entity. In the event that this occurs, it is possible that our customer information may be transferred to the new business entity as one of BARONdirect®’s assets.
While extremely rare, it is our policy to cooperate with law enforcement or other official investigations if we receive an official request for information pertaining to an on-going investigation.
How to access or correct your information:
As a registrant of our site you can access all of your personally identifying information that we collect online by logging onto your account.
How to opt-out:
You may request deletion of your BARONdirect® account by contacting Customer Care at
. Please note that some information may possibly remain in our archived records after your account has been deleted.
You may also request to be removed from our mailing lists by writing to:
Customer Care Department
655 Kennedy Street
Oakland, CA 94606
We use Secure Socket Layer (SSL) technology, which is supported by the vast majority of modern Internet browsers. SSL works best when you are using the latest 128-bit encryption versions of either Microsoft Internet Explorer or Netscape Navigator.
SSL technology represents the highest level of security available on the Internet. It automatically encrypts information traveling over the Internet, verifies the identity of the transacting servers through certificates and digital signatures, and confirms that the integrity of message content is maintained throughout transmission.
BARONdirect®'s minimum requirement for transactions is the standard 40-bit or 56-bit encryption supported by the Internet Explorer 5.0 browser. If you are not using this browser, please refer to your browser's documentation for information on its security features.
At BARONdirect®, your sensitive information is password protected, adding to the level of security offered by SSL technology. (See Secure Encryption for more information). When you establish an account at BARONdirect®, you choose a unique password for your account. You may change the password as often as you wish by calling 1.800.772.2434 or emailing to
Problems Signing In
To ensure protection of your confidential information, we have carefully designed a process to assist you when you have trouble signing in. In most cases, problems signing in result from the submission of an unrecognized e-mail address and/or password.
If you are having trouble signing in to our site now, please contact customer service at 1.800.772.2434 or email to
Credit Card Transactions
To protect our customers against credit card fraud, BARONdirect® checks all submitted credit card numbers against a database of stolen account numbers.
BARONdirect® sends you an e-mail and/or fax notice confirming acceptance of each order you place.
If you receive a confirmation for an order you did not place, please call us at 1.800.772.2434 or e-mail to